Attending a big conference can be exhilarating but exhausting, think of it as a marathon, but with more coffee and fewer running shoes. With Sigma in Malta and Web Summit in Lisbon just around the corner, here are some tips to help you navigate the chaos like a pro (or at least survive a conference until the closing keynote).
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EVERYTHING YOU NEED TO KNOW BEFORE YOU STEP INTO THE CROWD
Let’s be honest: you’re going to be on your feet a lot, zigzagging from one booth to another, or darting between stages. Fancy shoes might look great for a few hours, but by mid-afternoon, you’ll wish you’d brought those comfy sneakers. Remember, “conference chic” is all about looking good and feeling like you can still walk by the end of the day.
Yes, we live in a digital world, but business cards are still a thing at conferences. It’s like trading Pokémon cards but for grown-ups. Don’t be the person digging through their bag while someone waits awkwardly; keep a stack handy. Bonus tip: add a little personal touch to your cards to make them memorable (maybe a fun fact or a “favourite coffee order”).
Speaking of coffee, you’ll quickly discover that caffeine is conference currency. Lines will be long, so be strategic. Look for smaller coffee stations that get less traffic, or try to hit the booths when sessions start and crowds thin out. Oh, and bring mints – you’ll thank me later.
You’ll get about 30 seconds with each person you meet, so make them count. Perfect your elevator pitch – short, memorable, and not too salesy. Think “storytelling with purpose” rather than “infomercial.” And remember, a little humour goes a long way in standing out from the sea of networkers.
Conferences are like deserts in disguise. With all the excitement (and coffee), it’s easy to forget to drink water. Dehydration is real, and it’s not pretty. Keep a water bottle with you, and aim to drink regularly. Your body will thank you, especially on Day 2.
Ah, conference swag – the land of branded tote bags, quirky pens, and more USB sticks than you’ll ever need. While it’s tempting to collect it all, remember you have to carry it (or fit it in your suitcase). Be selective. Only grab items that are useful or, at the very least, make you smile.
If there’s a popular speaker or session, seats fill up fast. Aim to get in early to snag a spot up front. Not only will you get a better view, but you’ll also avoid being in the awkward position of trying to sneak in mid-session, dodging annoyed looks from people who arrived on time.
Conferences are the perfect place to update your social feed. Snap photos, tag the event, and connect with people you meet. And yes, it’s okay to take a selfie with the speaker (if they’re cool with it)! Remember to use the event hashtags – it’s a great way to increase your reach and potentially connect with other attendees.
Yes, so don’t skip ’em! Some of the best networking happens after-hours. While it’s tempting to head back to the hotel to recharge, push yourself to attend at least one of the social events. It’s a more relaxed environment, and people are usually more open to genuine conversations (and maybe a little less “elevator pitch-y”).
Last but not least – be yourself. It sounds cheesy, but the best connections come from genuine interactions. Conferences can feel like a constant performance, but the more authentic you are, the more memorable you’ll be. And hey, these events are meant to be fun too, so enjoy it!
If you’re at Web Summit, swing by and say hi! We’ll be at Pavilion 3, Stand E308, ready to chat, share a laugh, and talk all things creative. Let’s make it a conference to remember!
Trying too hard to look impressive. Comfort, energy, and approachability matter more than outfits or buzzwords.
Yes. They’re faster than typing names into phones and way more memorable when done right.
By managing energy, not just schedules. Comfortable shoes, water, and smart coffee timing make a huge difference.
A little, yes. Short, human conversations work better than rehearsed sales pitches or info dumps.
A “story” that is clear, human, and easy to remember beats sounding “professional.” Digital agencies know this better.
Often, yes. People drop their guard, conversations get real, and connections feel less transactional.
It helps extend visibility. Posting, tagging, and engaging makes you easier to remember and reconnect with.
They optimise for comfort, timing, and real conversations, not swag or session-hopping.
By being human first. Teams like MPiFY focus on clear messaging, genuine interactions, and consistency on and offline.
Stop performing. Be curious, be yourself, and treat it like a shared experience, not a competition.
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