If your business is anywhere near the iGaming or affiliate marketing space, July is the month to be in London, as iGB L!VE 2026 is shaping up to be the biggest edition of the conference yet. MPiFY will be there, and this is your complete guide to what is happening, when, and why it matters.
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iGB L!VE is built to connect operators, affiliates, tech vendors, game providers, and innovators in an environment designed to forge trust-based partnerships that drive business growth. But it functions as more than a trade show floor; it is the commercial engine for the iGaming industry. The conference is the centrepiece of London iGaming Week, a multi-day ecosystem of summits, awards, networking sessions, startup accelerators, and industry roundtables that turns the city into the global iGaming community’s home base for a few days each summer.
This 2026 edition positions Excel London as the new hub of the global iGaming industry, delivering an environment built for high-value networking and large-scale commercial opportunity. The community dimension is deliberate; introducing programme pre-matches attendees with relevant partners before the doors open. The iGB Startups Accelerator gives emerging companies a platform to pitch to investors, while the Sustainable Gambling Zone creates dedicated space for responsible gambling technology and compliance conversations. There is a structured reason to be in every corner of the venue.
The most talked-about new addition this year is the inaugural World Gaming M&A Summit, running as the curtain raiser on 1 July.
iGB L!VE London 2026 takes place on 1 and 2 July at Excel London, Royal Victoria Dock, expected to welcome 15,000 attendees from across the global iGaming industry.
Wednesday runs from 9:30 AM to 6:00 PM, and Thursday from 10:00 AM to 6:00 PM. Custom House DLR station is right at the entrance. Pre-event networking kicks off on 30 June at The Box Soho, and the closing iGB Affiliate Awards takes place at the Aqua Shard restaurant on the 31st floor of The Shard on the night of 2 July.
Entry to the main exhibition floor is free. Register your ticket via the iGB L!VE official portal before you travel. Bring valid government-issued ID as the Challenge 25 policy is strictly enforced at the door.
London’s biggest iGaming event in 2026, iGB L!VE features insights from sector-specialist advisers and industry leaders including:
Alex Roberts — Director of Policy, Betting and Gaming Council
Ross Parker — Group Director of Regulatory & Corporate Affairs, Entain
Iulia-Andreea Bolea — Territory Lead: iGaming & Entertainment UK, Microsoft
Having names at that level on the agenda signals that iGB L!VE 2026 is leaning hard into the investment and M&A conversation. For anyone in the business of acquisition, investment, or operator strategy, this is the session block worth flying in for.
The industry’s numbers demand it. iGB L!VE 2026 is expected to host 15,000 industry professionals, 300 global exhibitors, and 384 expert speakers across the event. That density only makes sense in context of how fast the market is moving. The iGaming platform market is projected to grow from $110.80 billion in 2025 to $130.52 billion in 2026 at a compound annual growth rate of 17.8%. At that velocity, staying connected to the operators, regulators, and tech vendors shaping the next 12 months is not optional.
Organisers say iGB L!VE 2025 drew professionals from 149 countries, a level of international representation described as second only to ICE Barcelona. For 2026, a tailored Visa Support initiative has been introduced in collaboration with a specialist law firm to assist attendees with more complex travel requirements.
The content programme spans dedicated tracks across the Affiliate Marketing Summit, the Operator Strategy Forum, the Regulatory Futures track, and the Responsible Gambling Theatre. The inaugural iGB L!VE Africa Summit launches this year alongside dedicated sessions on doing business in Latin America, reflecting the event’s expanding geographic scope.
For performance marketers specifically, the iGB Affiliate Manager Academy is a new addition focusing on AI-driven affiliate recruitment strategies. The Academy is designed to enhance operational efficiency and effectiveness for participants navigating AI-augmented affiliate management.
MPiFY team attends iGaming conferences like iGB L!VE 2026 because we know the best client conversations rarely start with a cold email. They start in person, and events like this are where those relationships get built in real time. Our team works with operators, affiliate networks, and digital brands across the UK, Malta, and UAE, which makes London in July a natural place to be.
If you are an iGaming brand that needs a sharper digital presence, think SEO that actually ranks, web design that converts, branding that holds up in a competitive market, or AI automation that genuinely saves your team hours every week. MPiFY’s services are built specifically for brands operating in fast-moving digital industries. We understand the iGaming space, and we build digital products that reflect that. Whether you want to arrange a meeting at the show or simply explore what we can do for your brand, get in touch with us.
A few things worth knowing before you pack for London:
iGB L!VE 2026 is a major iGaming conference that brings together operators, affiliates, technology providers, investors, and industry professionals for networking, education, and business development opportunities.
The event will be held on 1–2 July 2026 at Excel London, Royal Victoria Dock, with pre-event networking activities beginning on 30 June.
The event connects thousands of industry stakeholders in one place, helping businesses stay informed about regulatory changes, emerging technologies, investment activity, and market trends shaping the sector.
Yes. Many agencies, technology providers, and service specialists attend the event. MPiFY will be there meeting operators, affiliates, and digital brands looking to strengthen their online presence and operational efficiency.
Register for your free exhibition pass, bring valid government-issued ID, download the official event app, and schedule meetings in advance to maximise networking opportunities. MPiFY also recommends booking award ceremony tickets and accommodation early due to high demand during London iGaming Week.
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